In this blog, I have tried to
analyze the disaster of Aam Admi Party (AAP) in the general elections from the lenses
of consulting professionals.
Disclaimer: I am not involved
with any political party actively or passively. I don’t have any political
views about this country and I don’t support any political ideology. This blog
is written for purely entertainment purpose.
When Aam Admi Party (AAP) won the
Delhi assembly elections in Dec 2013 (in reality, they did not win but they won
the hearts of people), all the a-political people like me got really excited. I
could easily relate to the thoughts of the party leaders. Everything they said
was coming directly from the heart of an average Indian. It wasn’t just Delhi, all
the north India and major part of south India was happy about their success.
But what happened in last six
months? Neither they were involved in any scams nor did they try to play sentimental
politics. They fought the general elections on their principles. They did not
join any other party. Still today the same average Indian doesn’t even bother
about them. Nobody is interested in their debates and thoughts anymore. Entire
social media is taking pot shots on them. They are not even being considered
for a sympathy. For me, the only value I see in them is some daily dose of
entertainment.
After doing wonders in Delhi
assembly elections, they tried to do some great things in hurry burry and then abruptly
stepped down and started preparing for general elections. Unlike Delhi
elections where they had a clear agenda, a fresh appeal and right connect with
people, in general elections they were completely directionless and
unorganized. They fought from more than 450 seats and managed to pull up just around
1 crore votes. Most of their candidates lost miserably in the elections.
If I look at AAP’s journey as an
outsider, it looks like a clear case of failed transformation project. Furthermore,
the biggest mistake they made from the project management point of view was project
execution without a roadmap. Here is my analysis:
AAP had a great idea to reduce
defects from the system and improve efficiency. By looking at the magnitude of
work and nature of the customer, I can classify this project as a major transformation
project. They formed a team of experts. They created a blueprint which looked
realistic. They were able to engage with the stakeholders at all levels. They
created the need of their blueprint and therefore they were much ahead of their
competition. Most of us were really excited to see their blueprint into the
reality. They sold the blueprint to the people of this country and Delhi people
gave them a chance to do a successful pilot run. Now the tough part starts.
- They had no project execution roadmap for implementing the blueprint they sold to the customers.
- After getting on-boarded, they started following their high level strategy to implement the blueprint but forgot to include exceptions and constrains.
- They had no realistic timelines for executing each of the specified tasks in the blueprint. They did not prioritize the tasks and attempted to do all of them together
- They failed to build a decision support system which could help them in evaluating every decision they took.
- They did not realize the need of doing hypothetical testing and risk assessment of their major decisions. They arrived unprepared and started taking decisions abruptly
- They oversold the blueprint to the people and failed to make it real. Eventually their pilot run failed.
- They started discovering new constrains during the project execution and accounted them for their inability to deliver
- After realizing their inability to deliver, they terminated the contract and left the customers in the dark
Finally, they
spent a lot of time and money to justify their abrupt decisions and put blames
on the competition
This was the
end of Phase-1. In phase-2, instead of learning from their mistakes, they
decided to go for bigger customers. Customers (people of this country) had seen
their unsteadiness very closely and therefore they were not ready to take any
chance this time. And the results is quite evident. AAP is out of the market
and losing all the good resources every other day. Their brand value is
decreasing sharply and they might not be getting another opportunity to revive it
(at least in near future).
What they could have done (from
the project execution point of view):
1. First
of all, they could have taken time to prepare a detailed roadmap of
implementing the blueprint. Roadmap must be realistic considering constrains
and exceptions.
2. They
did not have to do this roadmap preparation work before Delhi assembly
elections. Rather, they could have easily bought the time to do it after making
the government because customer was expecting some high quality work there
3. Bigger
customer base was closely watching them and everybody had the realization that end
of the day it’s an initiative and a pilot project and some of the limitations
or shortcoming wouldn’t have affected their success metrics
4. They
needed to prioritize their tasks specified in the blueprint and start the
implementation. They could have asked for external help from retired
bureaucrats and other experts to understand and manage the exceptions,
constrains and practical challenges.
5. They
could show the improvement in Key Performance Indicators (derived from their
blueprint) in 5-6 months’ timeframe and obviously people would have realized it
too.
6. They
needed to focus on making the pilot run as successful as possible. They had an
opportunity to change the business strategies of many competitors.
7. They
could clearly invalidate the claims of longtime incumbent vendors who claim to
have best blueprint for the country.
8. They
were not supposed to show any eagerness in going for bigger customer base
(general elections) without proving the worth of their blueprint
9. They
needed to focus on low hanging fruits (upcoming state elections like Haryana,
Maharashtra and others) where they can revalidate the strength of their
blueprint.
10. In
this journey, we might see some acceleration in the competition like following
AAPs footsteps or upgrading the blue prints to challenge AAP. Nonetheless, AAP
would have always remained the first choice because they had a credible success
stories.
11. And
finally after doing all this, they could
attract the talent from the competition which would further strengthen their
capabilities
Learnings:
1. The
moral of the story is - a great idea can become a nightmare without having a
detailed blueprint and proper implementation roadmap
2. We
should never initiate a transformation project without proper roadmap. We must
ensure that our commitments are realistic and achievable in the given timeframe
3. The
implementation roadmap must be comprehensive and inclusive of all the external
factors. We can’t afford to discover the unknown external factors during the
project execution and account our inability to deliver on them
4. We
should never hesitate to take baby steps in transformation projects. We must
make the best use of any piloting opportunities.
5. And
finally, we must honor the contract (the mandate)
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